“Any conversation topic that seeds memes, the more polarized the subject matter is, the greater the volume. Yet, Brad Kim, editor of, actually considers them more as passionate anti-fans. Obviously, though, they’ve since closed that gap. Their consumers tend to be on the conservative side, and thus, slower to adopt technology and social media.
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(In “Juicy,” Biggie Smalls gave a very famous shout-out to Sega Genesis.) Around this same time, Apple was figuring out how to turn the idea of brand marketing into a quasi-religious effect: Brand as identity, brand as fandom, brand as near-salvation.īut the American truck companies? Not so much. And by association, they became loyal stans of the brands. Consumers of the consoles loved the tech, games, music, artwork, and most of all, the characters. The Console Wars are a historic, ongoing brand battle that’s set the model for how corporations build fandoms today. ”)īut when it comes to brand rivalries, the big one that changed everything was the fight between Sega and Nintendo, dubbed The Console Wars, which reached its apex with the crossover game Super Smash Bros.
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(Later, this turned into the sometimes humorous ad series “Mac vs. In the 1990s, Steve Jobs versus Bill Gates came to embody a new front in this same battle, as the internet transformed their fight into a skirmish between Apple versus Microsoft. Also at that time, there were big tech brand battles, like Apple versus IBM, a rivalry that famously gave us the classic 1984-themed commercial for Apple announcing the introduction of the Macintosh. The decade also saw a brand war between McDonald’s and Burger King, which was given a rather uninspired nickname: the Burger Wars (sensing a trend here?).
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There were the Cola Wars in the 1980s, when Coke and Pepsi waged battle via blind taste tests and ad campaigns that touted the results. Ford guys are people who seem more accepting of new technology.” They came out with their aluminum bodies, and they were the first to get the turbo four-cylinder engines and stuff. On the other hand, Wimbush says, “Ford seems to be a little more progressive. So you know it was a whole lot of rednecks.” They just had their 100-year anniversary last year, I think it was at Texas Motor Speedway. The guys who are more likely to have the American flag hanging, that kind of thing.
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She’s quick to describe the stereotypical Chevy guy: “You get the Dale Earnhardt sorta guys. I ask Lesley Wimbush, an automotive journalist, truck-lover and big fan of discussing engines, towing-capacity and torque, what she thinks distinguishes these two brands. The night ended with him shooting his girlfriend five times in the leg and her son once in the arm meanwhile, the son’s girlfriend was hit twice by ricocheting bullets. Case in point: Last month, a 56-year-old Virginian man went to a pre-Easter dinner at his girlfriend’s home, and apparently, he got into a fight with his girlfriend’s son over which brand was better : Ford or Chevy.
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